085: Tim Sanders (Best Selling Author)

Tim Sanders on Innovation City Podcast

“When you get empowered, you get energized. So I say, grow everyone you do business with.” — Tim Sanders

Welcome to Innovation City—powered by Venture Cafe—where Tyler Kelley and Michael Johnson, Co-Founders of SLAM! Agency, interview innovators, creators, and disruptors to discover how business is changing in the modern world.

Created and produced by SLAM! Agency in cooperation with Venture Cafe St. Louis and Venture Cafe Miami, Innovation City gives you an inside look at how rapidly business and culture are changing thanks to increasing diversity and inclusion, heightened creativity, and a stronger and better-connected business community. Venture Cafe is the largest combined gathering of entrepreneurs and innovators anywhere in the world. Events are held every Thursday in St. Louis, Miami, and other leading innovation cities around the globe.

Today’s guest is Tim Sanders, New York Times Best Selling Author & CEO of Deeper Media Inc.. Tim is the author of five books, including the New York Times bestseller, Love is the Killer App: How to Win Business and Influence Friends. His publications have over one million copies in print. Deeper Media is a research and consultancy firm that serves leading global brands, government agencies, and trade associations. Tim sits down with the team to discuss how he started writing his first book, his advice to people wanting to write their own book, the importance of sharing your intangible assets and not becoming scripted in scarcity, and how to feed your favor economy.

They discuss:

• New York Times Best Selling Author
• Authored 5 books with 1 on the way
• Started his career in business development
• How he started writing his first book, ‘Love Is the Killer App’
  • Created a 90-min training program called Gonzo Business
  • He started doing the training program locally which put him in front of several groups of people
  • Meeting Jan Miller, a well-known literary agent
  • Getting a writing partner, Gene Stone
  • After 9 months, the book was finished
• If you want to write your own book, Tim advises:
  • Write about what you know
  • Tell people how you did it
  • Be generous and honest
  • Speak to people how you want to be spoken to
• Tim’s 3 keys:
  • Share your network
  • Share your knowledge
  • Share your compassion
• The importance of sharing your intangible assets instead of your tangible assets
• Becoming aware of other’s burden and being able to heal that with compassion
• Tim’s love for reading books and continuous self-learning
• Leaders need to co-produce the jobs that people are doing to help with quality and inspiration
• How his upbringing had an effect on his work and passions today
• Reading ‘7 Habits of Highly Effective People’ and how it framed his own book, ‘Love Is the Killer App’
• The importance of not becoming scripted in scarcity
• Why everyone should learn about artificial intelligence and what it means for their particular industries
• A disturbing trend in startups: outsourcing of technology
• Tim’s best advice:
  • Increase your capacity
  • Give other people valuable assets
  • Learn things that are important
  • Gain experiences that other people would value in transfer
  • Make a real commitment to feed that favor economy
• The difference between a super connector and a networker
• Looking for the heroic qualities in people
• Connect with Tim on Facebook, LinkedIn, Twitter, and his website