140: Uhriel Bedoya (Lime)

Uhriel Bedoya on Innovation City

“We are not here to see through people, we are here to see people through.” – Uhriel Bedoya

Welcome to Season 3 of Innovation City, a podcast featuring innovators, creators, and disruptors to discover how business is changing in the modern world.

Created and produced by SLAM! Agency in cooperation with Venture Cafe St. Louis and Venture Cafe Miami, Innovation City gives you an inside look at how rapidly business and culture are changing thanks to increasing diversity and inclusion, heightened creativity, and a stronger and better-connected business community. Venture Cafe is the largest combined gathering of entrepreneurs and innovators anywhere in the world. Events are held every Thursday in St. Louis, Miami, and other leading innovation cities around the globe.

Today’s guest is Uhriel Bedoya, Florida General Manager at Lime. Lime is a micro-mobility company that is changing how we move in cities. With over a million rides, Lime is one of the first and leading scooter start-ups. The start-up is growing fast and reaching cities and diverse communities all across the state of Florida. Bedoya is motivated by the chance to make an impact. Lime is his answer for solving a problem in communities in a sustainable and profitable way. Bedoya says leaving the executive world of banking behind and fully embracing start-up culture with Lime, has made his work more breathable, inspiring, and innovative. In this episode, Tyler and Leigh-Ann sit down with Bedoya to get the juice on how micro-mobility is improving communities, why designing and building products that break barriers create smarter cities, how the start-up is tackling the competition, and much more!

They discuss:

  • Expanding mobility and accessibility
  • Scooter and application design
  • Adapting to the needs of the communities they serve
  • Increasing mobility by accommodating lower income riders
  • Competing with other companies
  • Making a better world for generations to come
  • How juicing scooters creates opportunity in the gig economy
  • Making a case for micro-mobility as an asset to municipalities
  • Working with city governments
  • Reducing pollution
  • Creating sustainable development goals
  • Developing other micro-mobility products
  • How micro-mobility may change shape in the future

Lightning Round:

  • What’s the best advice you have ever received?
    • Dig your well before you’re thirsty!
  • What’s the first thing you do when you get up in the morning?
    • Meditate
  • What is one thing we wouldn’t know about you just by looking?
    • Fluent in five language